As the recipient of the National Association of Women Business Owners (NAWBO Louisville) 2016 Epic award for small business owners, Dr. Grossfeld celebrated with a VIP celebration breakfast held at Big Springs Country Club in Louisville, Kentucky.
As owner of Orthopaedic Specialists, a sports medicine and orthopedic surgery medical practice with multiple locations in Louisville, KY, Dr. Grossfeld has committed her time and efforts to providing excellent patient care, while also managing her own business. Dr. Grossfeld and Summer Auerbach, the owner of Rainbow Blossom stores and Large Business Owner of the Year recipient, were guest speakers at this event.
2016 NAWBO Louisville VIP Breakfast
Both award winners at the NAWBO Louisville event were instructed to speak about their experiences as female business owners. Dr. Grossfeld began her speech discussing the many things that she learned as an orthopedic surgery resident in a primarily male-dominated field. Only five percent of orthopedic specialists in the U.S. are women. With this gender disparity in the field of medicine, Dr. Grossfeld explained some of the challenges she faced while entering this field of medicine. For example, she discussed how it was often difficult for her to find surgical instruments to fit a smaller hand and she often had to use two step stools to reach the patient on the operating table.
Despite these obstacles, Dr. Grossfeld went on to become a distinguished orthopedic surgeon and sports medicine doctor in Louisville, Kentucky. As a small business owner, Dr. Grossfeld believes in creating a positive work environment for her employees. She explained that her workplace philosophy revolves around creating and maintaining a welcoming environment that can be described as a village. Dr. Grossfeld is full of gratitude when she sees her employees having a vested interest in their positions and in their interactions with the patients.
Before patients shake Dr. Grossfeld’s hand, they will have already had contact with four different employees. Dr. Grossfeld explained how all of these interactions are working to create a positive experience for every person that comes to Orthopaedic Specialists. She understands what it is like to be a working mother and creating that work life balance. Dr. Grossfeld said in speech, “We all change our hats when we come from working gal to mom.” This understanding is beneficial for Dr. Grossfeld as a female business owner working with female employees. (more…)
decided to spend his spring break vacation learning more about a career in medicine at Orthopaedic Specialists. Here is what Drew had to say about this:
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